Customer Journey

Helsinki 20-22 April 2017

Join us in Helsinki this April for our next Marketing & Communication forum meeting.

Programme and registration form >>

 

Programme

We will begin on Thursday with three case studies of Customer Path studies done in houses across Europe. 
If you have done this in your own house and would like to share your experience, please contact Aline.
Thursday evening we will share a lovely dinner all together.

On Friday you will split into groups and work on various areas of the Customer Journey for three distinct target groups: 

  • young adults, 18-25 years, 
  • heavy users (season card holders & frequent visitors) and 
  • tourists 

​The aim is to provide you with some tangible processes and outcomes that you can take back with you to your respective houses.

In the evening you will have the opportunity to enjoy a production of Jevgeni Onegin.

Saturday will be more relaxed with a session on Future Trends as well as a new "Focus Group" session which is a Q&A session with some young students. Get your questions ready!!

We are very fortunate to have with us Sami Lanu, Digital Marketing Strategist who will take us through the process and share his insight. 

 

Registration

Opera Europa members: 200€ includes all sessions, meals* and one ticket to Jevgeni Onegin
Non-members: 340€ includes all sessions, meals* and one ticket to Jevgeni Onegin.

(*Please note that drinks at restaurants are not included and will have to be paid individually)  

 

Hotels 

Hotel Crowne Plaza – located very close to the Finnish National Opera and Ballet
Mannerheimintie 50, 00260 Helsinki
Reservations: tel. +358 20 055 055 / my.reservation@restel.fi

104 EUR / single room  119 EUR / double room
Rates include Breakfast buffet during normal opening hours, guest sauna, swimming pool and gym and VAT. The rooms are available from 3 p.m. on the day of arrival until 12 noon on the day of departure.
Method of payment: cash or credit card.
Please quote the allotment code Marketing and Communications forum when booking. Automatic release of the allotment on 1.3.2017.

Sokos Hotel Torni – centrally located hotel
Yrjönkatu 26, 00100 Helsinki
Reservations: tel. +358 20 1234 600 / sokos.hotels@sok.fi

105 EUR / single room 120 EUR / double room
Rates include Breakfast buffet during normal opening hours, wireless internet access (Wi-Fi), guest sauna and VAT. The rooms are available from 3 p.m. on the day of arrival until 12 noon on the day of departure.
Method of payment: cash or credit card.
Please quote the allotment code Marketing and Communications forum when booking. Automatic release of the allotment on 9.3.2017. 

 

For those of you staying a little longer ...   >>  Liisa, our host has prepared some tips.