Marketing & Communications forum meeting in Brussels

The Marketing & Communications forum will tackle the complex and broad topic of Data-driven Marketing during their next meeting in the spring. We will meet at La Monnaie/De Munt from Thursday to Saturday, as part of the Digital Transformation strand of the Next Stage initiative with FEDORA.

During the 2022 Prague conference, we examined the effects and consequences of the Covid pandemic focusing on different aspects like artistic planning, digital development, and audience behaviour touching briefly upon the subject of data. Within the Marketing & Communications forum, a strong desire was expressed by many members that it would be favourable to examine the matter of data in depth during the next meeting.

Participants of the May 2023 forum will have a chance to delve into the topic of Data-driven Marketing, to share, compare and learn about current and future trends, best practices, ideas, and such sensitive issues as data ethics. 

With presentations by expert guest speakers Erica Charbonnel, (former Future Strategist, Kairos Future), Wolfgang Graf (Easy Connect) and Tony Followell (TRG Arts) as well as contributions from our members, the Brussels meeting promises to be a long-awaited, exciting, and inspiring three-day event.

The forum will begin on Thursday with a Key note on How future trends affect the Performing Arts, followed by the introduction of a project by Gothenburg Opera on How to put the Customer in focus. 

Friday will be dedicated to an extensive look into the procedure of Data Management, from data collection through processing and analysing to its use to increase sales and generate audiences. 

A series of breakout sessions will provide the perfect platform for our participants to discuss how numbers can be transformed into audiences, how the immense amount of data can serve the customers in return. 

The Saturday session will investigate the delicate matter of Data ethics and generating trust, and the meeting will be concluded by a round table discussion concerning the Future.

Registration and a detailed programme will be available during March. For more information, contact Aline - aline@opera-europa.org

The Marketing & Communications steering group
Audrey Brahimi, György Jávorszky, André Kraft,
Vik Leyten and Ing-Marie Persmo