The Marketing & Communications forum will be meeting at Teatro Real in Madrid from 24 to 26 April 2025.
The main theme for the meeting will be Content and Storytelling and we have some outside speakers bringing their expertise and insights to the group.
The full programme is now available
Here are a few topics we will look at:
• Examples of ‘non-conventional’ content – successes and failures. (this could be interactive content, backstage documentaries, …)
• Influencers Q&A – Agencies and individual influencers (if anyone works with an agency or influencers alone who would be willing to share experience)
• AI and its role in content creation – Pros and cons, ethics, …
• Engagement within the company – creating trust within the company in order to ‘access all areas’
• Department structures
As you all know, your input is vital in making sure our forum meetings are as rich as possible so please do contact Aline if you have experience or best practices in these topics that you would like to share during the meeting.
