As background to the discussion about Regenerating Audiences, Opera Europa is conducting a simple survey of its members, designed to map shifts and trends in ticket sales over specific 6-month periods during the last 3 years. All figures will be treated in confidence and no individual theatre’s figures will be published, but the combined data will help to inform debate and illustrate variances.
The 5 questions are:
1. How many seats were available on sale during this period, taking into account performance cancellations and audience restrictions?
September 2019-February 2020
September 2020-February 2021
September 2021-February 2022
2. How many tickets did you sell during this period?
September 2019-February 2020
September 2020-February 2021
September 2021-February 2022
3. What was your total ticket income during this period? (in €)
September 2019-February 2020
September 2020-February 2021
September 2021-February 2022
4. How many subscribers did your company have for the season?
Season 2019-2020
Season 2020-2021
Season 2021-2022
5. What was your total yearly ticketing income? (in €)
Financial year 2019 (or closest pre-theatre closures)
Financial year 2020 (or closest including the early theatre closures)
Financial year 2021 (or closest including resumed though disrupted activity)
In addition, we have selected a sample of 11 theatres from different countries plus a symphony orchestra (Amsterdam, Brussels, Copenhagen, Helsinki, London, Madrid, Milan, Munich, Paris, Prague, Zürich and The Czech Philharmonic) to ask supplementary questions about the impact of the pandemic on their future programming and business planning. Their answers will be presented at the first conference session on Thursday morning 16 June.
The supplementary questions are:
6. To what extent are you adjusting to a shift between earned and contributed income?
7. To what extent have you changed numbers employed, or shifted from full-time to freelance?
8. What impact are you experiencing on productivity/numbers of performances?
9. What is the impact on programming/choice of repertory?
10. What changes are you noticing in regular attendance from existing audiences?
11. What initiatives are you using to reach new audiences, and how effective are they?
12. To what extent are you supplementing theatre audiences with online audiences?
We therefore invite you to fill in this short survey before the end of March: https://www.surveymonkey.com/r/CNR398F
No data will be share individually, but it will be collated and aggregated for analysis.
Thank you for your collaboration!