Three days of in-depth knowledge sharing on data, artificial intelligence and digitalisation were offered at the Marketing & Communications Forum in Brussels. For me, it was the first Opera Europa forum I attended and I am absolutely thrilled.
On the first day, we were asked to fill in a survey about what we hoped to get out of this forum. As I was travelling alone for Oper Frankfurt, the main focus was on one thing: networking. The forum absolutely lived up to this expectation. Between the exciting and compelling lectures, there was always time for exchange with the other participants. Looking back on the forum, this exchange was the most beneficial aspect. I had a lot of conversations about common challenges, and it was very reassuring to see that we are not alone with some of our concerns. There were so many different and exciting people from all over Europe that I didn't manage to introduce myself to everyone individually. A goal for the next forum! In any case, the forum motivated me to initiate further processes in this field, and I returned to Frankfurt full of energy.
In terms of content, I was particularly impressed by the quality of the presentations and the willingness to share ideas and efforts from our colleagues. It is part of a forum like this to share not only the successes but also the failures from which lessons have been learned, and that is exactly what was conveyed in the presentations. The idea that we will celebrate greater successes only through shared knowledge has impacted me a lot.
Anne-Marie Antwerpen
Marketing
Oper Frankfurt
