The Audience We Haven't Met Yet
Opera has always reinvented itself — but never has the pressure to reach new audiences felt more urgent, or the tools to do so more powerful. This year's Marketing & Communications Forum will try to wrestle with one of the most pressing questions facing the artform today: how do we repackage what we do, without losing what we are?
Over two and a half days in Dublin, we'll explore how to present classic repertoire in ways that dissolve long-held barriers to entry — and how to bring loyal audiences with us when the work itself challenges and surprises. From the changing media landscape to the rise of AI in our workflows, from relaxed performances to radical new productions, we'll share what's working, what isn't, and what we haven't tried yet.
This is a forum for honest conversation, practical ideas, and the kind of peer exchange that only happens when the right people are in the same room.




